What the past and future taste like

Gerald Zaltman, a professor and consultant in the field of marketing, developed a way to get insights into people’s thoughts and feelings by asking them to answer questions they’d never thought about before, like “When you think of the future, what does it taste like? What does it not taste like?” Below are some of our answers about our pasts and futures.

Jazmin Calcano:

My past tastes like salmon fish because it stinks and it’s gross (to me). My past does not taste like cheesecake because it’s not sweet. There’s nothing good about it.



Debbie Martinez:

My past taste like grapefruit. Some days were good, other days I had bitter days. But it got me where I’m today. I never gave up on  myself and learned from my mistakes. My future taste like mango. It’s very good. I like the way is going being positive. I’m learning more and getting where I wanna be.

mango slice


Makayla Brown:

The past tasted like a rotten fruit for me because I’ve had a lot of bad moments in the past. The past for me does not taste like a “strong sweet iced lemonade” drink. The future taste like a fresh loaf of bread that’s coming right out of the oven because I have a new life coming into this world. The future doesn’t taste like raw eggs.

loaf of bread

(photo is of baker Berkley Spivey)

Mario Vazquez:

The past tasted like a bad piece of burnt pizza. Why? Cause when you cook some pizza then you burnt it, that’s what the past looks like to be. And a piece of burnt pizza tastes crusty. That’s what the past looks like to be: bad pizza. The present and future tastes like a candy bar and a milkshake. Why? Because the present is sweet and so is the future, sweet, tasty, and very delicious.

bad pizza  milkshake

(drawings by Mario)



My past taste like arroz con habichuelas negras, which means rice with black beans. The rice with black beans tastes delicious, is really good. I had everything. We had our own personal driver, our own chef, maid, and nanny. We have three big houses, we have land, cows, horses in different places like Puerto Rico and Dominican Republic.

What my past does not taste like: my past does not taste like, and I bring back arroz con habichuelas negras, because the black beans represent what wasn’t good in my past. Even though I had it good, I wasn’t happy. I was the ugly duckling of the house, the Cinderella. There were good happy memories but more bad. I wish I can say more but if I do, I will have to write a book.

moro de habichuelas negras

(photo source con una receta para arroz con habichuelas negras)

Sonia Nuñez:

My past taste like a sour lemon because my past, it wasn’t easy. But even though my past taste like sour lemon, I learn how to survive. What my past don’t taste like is a delicious mango.



Yamayra Davila:

The past taste like an old strawberry. The past does not taste like nothing. The future taste like a strawberry. The future does not taste like a banana.

bigger strawberries


Jessica Collazo:

What does the past taste like? My past taste like Sour Patch. What does the past not taste like? Sour Patch is sweet.

What does the future taste like? Strawberries, because they’re sweet. What does the future not taste like? Grapefruit.

sour patch








“You took him from me!”

By Debbie Martinez


When we lived in Puerto Rico, me and my family, we went to the beach. As we were leaving, my dad notice my brother was missing. Him and my mom look everywhere for him. So my dad was looking at the ocean and kicking the waves, yelling, “Why you took him from me?” But then my brother came out of nowhere, so he was found. Thank God nothing bad happened.


A True Story

By Mario Vazquez


This is the true story based on how I, as a professor of science technology, went into outer space to study a cosmic cloud of radiational energy, and how my friends and I’s lives were changed forever by getting superpowers.

I showed my idea about how my research could save billions of lives, so all I need was money, a spaceship, and all my equipment to take with me for the space station.

As the day come, we went on board. Everything was great until disaster struck, when the cloud’s speed was accelerating and at that moment danger was happening. We didn’t escape the power of the cosmic cloud storm’s energy, and somehow we survived, but at a terrible price.


(Nebula as seen by the Hubble Telescope)

To be continued

By the Sea

By Betsy Ortiz


Well my dad came from the army, and we used to go fishing with him. I used to go fishing with him. I stayed on the boat. He would get the lobster traps, come up with two or three lobsters. And then we would go to the little islands, go hunting for crabs. I wouldn’t touch the mud. He would put me on his shoulders. He used to sell these lobsters and crabs so we can have some on the table. He also would take all of us to little islands in the sea. And my mom would cook for all of us. My dad would come with the fishes and my mom would cook, and we would eat. My mom would bring other stuff to eat. We would stay on the islands. It was fun for us. Our house was by the sea. I used to play with the fishes.


(Isla Culebra)